New executive leadership role reinforces commitment to growth, community impact, and exceptional family experiences across North America
September 15, 2026 – Busy Bees North America announces the appointment of Emily Tucker as Chief Marketing Officer (CMO), effective August 31, 2026. The newly created role reflects the organization's ongoing investment in leadership talent to support continued growth, strengthen family experiences, and advance its long-term strategic vision while staying true to its mission and values.
"As we continue to expand across North America, investing in exceptional leadership is a priority," said Darla Kestle, CEO. "Emily brings a proven track record of driving growth, building high-performing teams, and creating meaningful customer experiences. We are excited to welcome her to Busy Bees North America and are confident she will make significant contributions to our continued success."
As Chief Marketing Officer, Tucker will lead the organization's overall marketing strategy, overseeing Marketing and Communications, Sales and Enrollment, and Customer Experience across North America. She will be responsible for strengthening brand awareness, enhancing customer engagement, supporting enrollment growth, and ensuring marketing initiatives align with the organization's business objectives and commitment to serving children and families.
"Joining Busy Bees North America is an exciting opportunity to be part of one of the fastest-growing early childhood education providers in North America," said Tucker. "What makes this organization unique is its ability to combine strong growth with a deeply meaningful mission. Every day, we have the opportunity to make a positive difference in the lives of children and families, and I look forward to helping expand that impact while supporting the organization's long-term success."
Tucker joins Busy Bees North America with extensive experience leading marketing, sales, and growth strategies across consumer-focused, multi-site organizations. Most recently, she served as Vice President, Growth, Senior Housing Sales & Marketing for Trilogy Health Services, where she led sales and marketing efforts across a five-state region. Earlier in her career, she held senior marketing leadership positions within hospitality and franchise organizations, including 21c Museum Hotels and Domino's Pizza.
About Busy Bees North America
Busy Bees North America is one of the leading child care providers on the continent with more than 270 schools across Canada and the U.S., including Arizona, California, Connecticut, Delaware, Illinois, Kentucky, Massachusetts, New Jersey, New York, Ohio, Pennsylvania, Virginia, and Washington. The organization is dedicated to offering exceptional care and education to children with an innovative curriculum that ignites curiosity and sets the stage for a lifelong educational journey. Learn more at https://www.busybeesna.com/
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